Privacy policy
SOHO FURNITURE
PRIVACY POLICY
Last Updated: September 30, 2026
TABLE OF CONTENTS
1. Introduction
2. Information We Collect
3. Sources of Personal Information
4. How We Use Your Personal Information
5. How We Share Your Personal Information
6. Cookies and Tracking Technologies
7. Relationship with Our E-Commerce Platform Provider
8. Third-Party Websites and Links
9. Children's Privacy
10. Data Security
11. Data Retention
12. Your Rights and Choices
13. How to Exercise Your Rights
14. International Data Transfers
15. Complaints and Appeals
16. Changes to This Privacy Policy
17. Contact Information
SECTION 1 — INTRODUCTION
Soho Furniture ("we," "us," "our," or "Soho Furniture") operates this store, website, and all related products, content, features, tools, information, and services (collectively, the "Services") with the goal of providing you, our valued customer, with a premium and enjoyable shopping experience.
This Privacy Policy describes how we collect, use, store, share, and protect your personal information when you visit our website, create an account, browse our product catalog, make a purchase, engage in any transaction through the Services, or otherwise communicate with us.
In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, storage, use, and disclosure of your personal information.
By accessing or using any portion of the Services, you acknowledge that you have carefully read, fully understood, and voluntarily agreed to the practices described in this Privacy Policy. If you do not agree with any provision of this Privacy Policy, please discontinue your use of the Services immediately.
SECTION 2 — INFORMATION WE COLLECT
We collect personal information that is essential for operating, maintaining, improving, and personalizing the Services. The categories of personal information we may collect are as follows:
(1) CONTACT INFORMATION
Your full name, email address, phone number, shipping address, billing address, and any other contact details you provide when placing an order, creating an account, or communicating with our customer service team.
(2) PAYMENT AND FINANCIAL INFORMATION
Credit card and debit card details, financial account numbers, transaction records, payment method selections, payment confirmations, and other payment details necessary to process and complete your purchases securely.
(3) ACCOUNT INFORMATION
Your username, password, security questions and answers, account settings, saved preferences, and wishlist items.
(4) TRANSACTION AND SHOPPING ACTIVITY
Details of the products you view, search for, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your complete order history and transaction status.
(5) COMMUNICATIONS
Any information you include when you contact us, including customer support inquiries, product reviews, feedback, survey responses, and correspondence via email, phone, or other channels.
(6) DEVICE AND TECHNICAL INFORMATION
Information about the device you use to access the Services, including browser type and version, operating system, screen resolution, IP address, device identifiers, unique cookies, and other technical identifiers.
(7) USAGE DATA
Information about how you interact with the Services, including the pages you visit, the links you click, the time and duration of your visits, referral sources, and your general navigation patterns.
SECTION 3 — SOURCES OF PERSONAL INFORMATION
We may obtain your personal information from the following sources:
(1) DIRECTLY FROM YOU
When you create an account, place an order, complete a form, submit a product review, subscribe to our newsletter, participate in a survey, contact our customer support team, or otherwise voluntarily provide your information to us.
(2) AUTOMATICALLY THROUGH OUR SERVICES
Through cookies, pixels, web beacons, and similar tracking technologies when you browse our website or interact with our digital storefronts.
(3) FROM SERVICE PROVIDERS
When we engage trusted third-party vendors to perform functions on our behalf, such as payment processing, data analytics, logistics, and cloud hosting.
(4) FROM BUSINESS PARTNERS AND OTHER THIRD PARTIES
From affiliates, advertising networks, social media platforms, or other legitimate third-party sources, in accordance with applicable law.
SECTION 4 — HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us and which of the Services you use, we may use your personal information for the following purposes:
4.1 Provide, Maintain, and Improve the Services
We use your personal information to fulfill our obligations under your order, process and verify payments, ship products to your designated address, manage your account, process returns and exchanges, send order confirmations and shipping notifications, remember your product preferences, facilitate product reviews, and build a personalized shopping experience tailored to your interests. This includes recommending products based on your browsing and purchase history and optimizing our website's functionality and overall performance.
4.2 Marketing and Promotional Communications
We may use your information to send you promotional emails, special offers, product updates, and marketing messages related to our furniture collections and other services. We may also display online advertisements on our website and on third-party platforms based on your previous purchases, browsing behavior, and interactions with our Services. You may opt out of marketing communications at any time by following the unsubscribe instructions included in our emails or by contacting us directly.
4.3 Security and Fraud Prevention
We use your personal information to authenticate your identity, protect your account from unauthorized access, detect and investigate potentially fraudulent, illegal, or malicious activity, safeguard public safety, and maintain the integrity and security of our platform. You are responsible for keeping your login credentials confidential. We strongly advise you not to share your username, password, or any other access details with anyone.
4.4 Communicating with You
We use your information to respond to your inquiries, provide effective customer support, send important updates regarding your orders or account, and maintain a productive business relationship with you.
4.5 Legal and Compliance Purposes
We may use your personal information to comply with applicable laws, regulations, and legal processes, including responding to lawful requests from law enforcement or government agencies, participating in legal proceedings or investigations, enforcing our Terms of Service or other policies, and protecting our rights and the rights of our users and others.
SECTION 5 — HOW WE SHARE YOUR PERSONAL INFORMATION
We may disclose your personal information to third parties only in the circumstances described below and for legitimate business purposes subject to this Privacy Policy:
(1) WITH SERVICE PROVIDERS
We share information with trusted vendors and third-party partners who perform services on our behalf, including IT management, payment processing, data analytics, customer service, cloud hosting and storage, order fulfillment, and shipping and delivery providers.
(2) WITH BUSINESS AND MARKETING PARTNERS
We share information with business partners who assist us in delivering marketing services and displaying advertisements. We may use third-party advertising platforms to show you relevant ads based on your browsing activity across our website and other sites. Our partners will handle your information in accordance with their own privacy policies. Depending on your location, you may have the right to opt out of having your information shared for targeted advertising purposes. You may exercise this right at any time.
(3) WHEN YOU DIRECT OR CONSENT TO DISCLOSURE
We may share information with third parties when you explicitly instruct, request, or consent to such disclosure, for example, when you use social media login integrations, share products via social platforms, or authorize a third-party service to receive your order details.
(4) WITH OUR AFFILIATES
We may share information within our corporate group, including parent companies, subsidiaries, and affiliated entities.
(5) IN CONNECTION WITH A BUSINESS TRANSACTION
Your information may be transferred as part of a merger, acquisition, reorganization, bankruptcy proceeding, or sale of all or a portion of our assets.
(6) TO COMPLY WITH LEGAL OBLIGATIONS
We may disclose information to respond to subpoenas, court orders, search warrants, and similar legal requests, or to enforce our rights and protect the safety of our users and the public.
(7) WITH YOUR CONSENT
We may share your information in any other manner for which you provide your explicit consent.
SECTION 6 — COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies, pixels, web beacons, and similar technologies to enhance your browsing experience, remember your preferences, analyze website traffic, deliver personalized content and advertising, and improve the overall functionality of the Services.
Types of cookies we use include:
(1) ESSENTIAL COOKIES
Necessary for the basic operation of our website, including maintaining your session during checkout and enabling core site features.
(2) FUNCTIONAL COOKIES
Allow us to remember your preferences and settings to provide a more personalized experience.
(3) ANALYTICS COOKIES
Help us understand how visitors interact with our website so we can improve our content and user experience.
(4) ADVERTISING COOKIES
Used to deliver advertisements that are relevant to you and your interests, and to measure the effectiveness of our advertising campaigns.
Managing Your Cookie Preferences:
You can manage or disable cookies through your browser settings. However, please note that disabling certain cookies may affect the functionality of our website. For more information about cookies and how to manage them, you may visit your browser's help section or contact us directly.
SECTION 7 — RELATIONSHIP WITH OUR E-COMMERCE PLATFORM PROVIDER
Our Services are hosted and powered by a third-party e-commerce platform provider, which collects and processes certain personal information related to your access to and use of our website in order to facilitate and improve the Services. Information you submit through our website may be transmitted to and shared with this platform provider and its affiliates, as well as other third parties that may be located in countries other than your country of residence.
To help grow, protect, and improve our business operations, we utilize certain enhanced features provided by our platform provider that may incorporate data obtained from your interactions with our store and with other merchants on the platform. In these circumstances, the platform provider may act as an independent controller of your personal information for these specific purposes. You may learn more about how our platform provider uses your personal information and exercise any rights you may have through their Consumer Privacy Policy and Privacy Portal.
SECTION 8 — THIRD-PARTY WEBSITES AND LINKS
Our website may contain links to third-party websites, platforms, or online services. These links are provided for your convenience and do not constitute an endorsement of the content, products, or services offered by those third parties.
If you navigate to any third-party site through a link on our website, you do so at your own risk. We strongly encourage you to review the privacy policy, terms of service, and security practices of any third-party website before providing them with your personal information. We are not responsible for the privacy, security, accuracy, or reliability of any third-party websites or the information they collect.
SECTION 9 — CHILDREN'S PRIVACY
Our Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of 13 (or the applicable age of digital consent in your jurisdiction).
If you are a parent or legal guardian and believe that your child has provided us with personal information without your consent, please contact us immediately using the details provided in the Contact section below, and we will take prompt steps to delete such information.
IMPORTANT NOTICE:
As of the Effective Date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms may be defined under applicable privacy laws) personal information of individuals under 16 years of age.
SECTION 10 — DATA SECURITY
We implement a variety of commercially reasonable technical, administrative, and organizational safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include, but are not limited to:
(1) ENCRYPTED DATA TRANSMISSION — We use SSL/TLS encryption to protect data as it is transmitted between your device and our servers.
(2) ACCESS CONTROLS — We restrict access to personal information to authorized personnel on a need-to-know basis.
(3) SECURE PAYMENT PROCESSING — Payment transactions are processed through PCI-DSS compliant payment processors.
(4) REGULAR SECURITY ASSESSMENTS — We periodically review and update our security practices to address emerging threats.
(5) EMPLOYEE TRAINING — Our staff receive ongoing training on data protection and privacy best practices.
PLEASE NOTE: No method of data transmission over the Internet or method of electronic storage is 100% secure. While we strive to use best-in-class security measures, we cannot guarantee absolute security. We advise you to avoid transmitting sensitive or confidential information through unsecured channels.
SECTION 11 — DATA RETENTION
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention period depends on various factors, including:
- Whether the information is needed to maintain your account and provide ongoing Services;
- Whether we are required to retain the information to comply with legal, regulatory, or contractual obligations;
- Whether the information is necessary to resolve disputes, enforce agreements, or protect our legitimate interests.
When your personal information is no longer needed for any of these purposes, we will securely delete, anonymize, or de-identify it.
SECTION 12 — YOUR RIGHTS AND CHOICES
Depending on your country, state, or region of residence, you may have one or more of the following rights regarding your personal information. Please note that these rights are not absolute, may apply only in certain circumstances, and may be subject to limitations permitted by applicable law:
(1) RIGHT TO ACCESS / KNOW
You may have the right to request a copy of the personal information we hold about you and to learn about the categories of information we collect and how they are used and shared.
(2) RIGHT TO DELETE
You may have the right to request that we delete the personal information we have collected about you, subject to certain exceptions.
(3) RIGHT TO CORRECT
You may have the right to request that we correct any inaccurate or incomplete personal information we maintain about you.
(4) RIGHT TO DATA PORTABILITY
You may have the right to receive a copy of your personal information in a structured, commonly used, machine-readable format and to request that we transmit it to another service provider where technically feasible.
(5) RIGHT TO OPT OUT OF SALE OR SHARING FOR TARGETED ADVERTISING
Depending on where you reside, you may have the right to opt out of the "sale" or "share" (as those terms are defined under applicable privacy laws) of your personal information, or to opt out of the processing of your personal information for targeted advertising purposes. You may exercise this right at any time.
(6) RIGHT TO MANAGE COMMUNICATION PREFERENCES
You may choose to stop receiving promotional emails at any time by clicking the "Unsubscribe" link included in any marketing email we send. If you opt out, we may still send non-promotional communications, such as order confirmations, account notifications, and policy updates.
(7) RIGHT TO WITHDRAW CONSENT
Where our processing of your personal information is based on your consent, you have the right to withdraw that consent at any time. The withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
(8) RIGHT TO LODGE A COMPLAINT
You may have the right to lodge a complaint with your local data protection authority if you believe that our processing of your personal information violates applicable data protection laws.
GLOBAL PRIVACY CONTROL (GPC):
If your browser sends a Global Privacy Control opt-out preference signal, we will automatically recognize and honor that signal as a request to opt out on that device and browser. To learn more about Global Privacy Control, please visit: https://globalprivacycontrol.org/ . Except for GPC signals, we do not currently recognize other "Do Not Track" signals.
SECTION 13 — HOW TO EXERCISE YOUR RIGHTS
You may exercise any of the rights described above by:
(1) Using our self-service tools available on our website (where indicated);
(2) Submitting an opt-out request through the designated opt-out mechanism on our website;
(3) Contacting us directly using the contact information provided in the Contact section at the end of this Privacy Policy.
We will verify your identity before processing your request, as permitted or required under applicable law. You may also designate an authorized agent to submit requests on your behalf. In such cases, we will require the agent to provide proof of authorization, and we may need you to verify your identity directly with us.
We will respond to your request within the timeframe required by applicable law.
WE WILL NOT DISCRIMINATE AGAINST YOU FOR EXERCISING ANY OF YOUR RIGHTS UNDER THIS PRIVACY POLICY.
SECTION 14 — INTERNATIONAL DATA TRANSFERS
Please note that we may transfer, store, and process your personal information in countries other than the country in which you reside, including the United States. These countries may have data protection laws that differ from those of your jurisdiction.
If we transfer your personal information from the European Economic Area (EEA) or the United Kingdom (UK) to a country that has not been recognized as providing an adequate level of data protection, we will implement appropriate safeguards, such as the European Commission's Standard Contractual Clauses (SCCs) or equivalent safeguards approved by the relevant UK authority, to ensure that your information remains protected.
SECTION 15 — COMPLAINTS AND APPEALS
If you have concerns about how we process your personal information, please contact us using the information provided below. Depending on where you live, you may have the right to appeal our decision regarding your request or to lodge a complaint with your local data protection authority or supervisory body.
We take all complaints seriously and will work diligently to resolve your concerns in a timely manner.
SECTION 16 — CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our data practices, operational requirements, or to comply with new legal, regulatory, or industry standards. When we make material changes, we will:
(1) Post the revised Privacy Policy on this website;
(2) Update the "Last Updated" date at the top of this page;
(3) Provide additional notice as required by applicable law.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.
SECTION 17 — CONTACT INFORMATION
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, or if you wish to exercise any of your rights described herein, please contact us through any of the following channels:
Company: Soho Furniture
Email: [email protected]
Phone: +1 718-888-7988
Store Address: 191-24 Northern Blvd, Flushing, NY 11358, United States
Business Hours: Monday - Sunday: 10:00 AM - 7:00 PM
(C) 2026 Soho Furniture. All Rights Reserved.